DirectTarget®: Customer Insight Report

DirecTarget's interactive HTML-format analytical report summarizes your customer information files (CIF) with ethnicity identifiers (EthniCodes) and a variety of cultural attributes (CultureCodes®) by utilizing a person’s address, full name and gender to better understand specific characteristics useful for segmentation, promotions and customer service.

The analytical report also identifies growth opportunities with segments that may be under-represented in a customer file.