Marketscape™: Navigating the Map
Marketscape presents your choice of demographic data for all areas displayed on the map at any given time. Use the Map Tools, mouse and keyboard functions to visualize data for areas ranging from the entire country or all the way down to micro detail level of Postal Codes.
Using Map Tools
There are five available map tools:
| Map Tool | Description |
|---|---|
| Zoom In/Out | Click theMagnifying Glass to zoom in
 or zoom out
 .
|
Zoom to Extent  |
Restores the map to the users default map center and zoom level. |
Info Button  |
Displays data for the currently selected indicator for the geography that is located in the center of the map view. To obtain information about another geography on the map right-click on the map and from the context menu select Map Information. |
| Zoom Level | There are 17 zoom levels available in Marketscape with 4 being the minimum zoom level and 17 being the maximum zoom level. The lower the zoom level, the more zoomed out the map will be. Inversely, the higher the zoom level, the more zoomed in the map will be. The zoom level affects the available geographies that can be selected from the Geography List in the Data Settings tab. |