Media Target: Analysis
On the tab menu click Media Target. If you have not purchased any media previously, the Media Specification screen will be shown to allow you to choose between the four types of media: Television, Cable TV, AM/FM Radio or Newspaper.
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Select the appropriate Media Type radio button.
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From the drop down menu select a State. The DMA drop down will be updated to reflect the DMA’s that belong to the selected state.
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From the drop down menu choose a DMA. The media list will be updated to show the Television stations, Cable TV stations, AM/FM radio stations or newspapers that are within the selected DMA.
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To purchase the National media coverage of a cable provider, from DMA drop down select National Coverage.
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Select your specific Television station, Cable TV station, AM/FM Radio station or Newspaper from the list.
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The media list can be sorted by clicking on the titles.
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Use the previous and next arrows to view all available media.
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You may change your media type without re-selecting the state and/or DMA.
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Click Purchase. You will be redirected to the Shopping Cart page where you can purchase the media selected.
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Upon a successful checkout, your purchased Media Target project is listed in My Projects. Click the
icon under the Action column. A list of your all your purchased media displays. -
Use the next and previous arrows to scroll through the list. Select up to 4 Media of any type.
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Click Generate Map. The GIS map appears displaying the coverage of the Television, Cable TV, AM/FM stations or newspapers selected.