Retail Target: IRI Layer
The Symphony IRI (IRI) component within Retail Target enables you to view and report on sales transactions by category and brand within the store network monitored by IRI. You can select from a broad array of product categories and specific product brands, producing reports by IRI store coverage areas by DMA and for store coverages by the percentage Hispanic coverage in their trade area as well as by the total market footprint. Store types include Food, Drug and Mass. View the VTAM (variable trade area model) store coverages in the mapping module along with your selected color-coded theme map by small area geography. Link AMDS and CSDx data into the report coverages and print great-looking map visuals and reports that lead to actionable insights on where to stock and promote specific products based on their potential by consumer group.