Retail Target: Data Settings, Choosing Demographics
The Data Settings tab allows you to select which socio-demographic or economic data you want to display on the map.
Explore Demographics or Choose Your Data
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Select Year check box(es). Selection of years hides and reveals indicators displayed in the corresponding databases.
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Select Data Type, either counts and/or percentage check box. Selection of data type hides and reveals corresponding indicators.
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Select Geography for which you want to perform your analysis. The options available depend on the zoom level selected and the data you’ve licensed.
| Geography | Minimum Zoom Level |
|---|---|
| State | 4 |
| DMA | 4 |
| Congressional District | 4 |
| Metro Area | 4 |
| County | 4 |
| ZIP Code | 5 |
| Populated ZIP Code | 5 |
| Census Tract | 8 |
| Block Group | 10 |
| Block | 14 |
| Custom Geograhy (if defined) | All |
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Under Indicator, click
to expand American Marketscape DataStream, Consumer Spending Dynamix, User Defined or corresponding database. -
Click
next to the 
to expand Groups. Continue to expand Groups until individual indicators display. Please refer to the GIS Reference Guide, for a list of all indicators or use the Search feature to locate desired information. Various symbols display next to indicators :
| Symbol | Description |
|---|---|
|
Numeric indicator |
|
Percentage indicator |
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Unlicensed indicator |
|
Uploaded data indicator |
|
Virtual indicator |
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Disabled numeric indicator because indicator is not available at the geography level currently selected |
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Disabled percentage indicator because indicator is not available at the geography level currently selected |
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Disabled uploaded data indicator because currently selected geography does not match data uploaded |
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Virtual indicator that has been shared with you |
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Click to select desired indicator.
NOTE: Not all categories and indicators are available for all geographical levels and percentages. An example of this indicator is Total Population, which is only available for Counts but not for Percentages.
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Click Update Map.
Get Information About the Selected Indicator:
Click 
link to get the details about the currently selected indicator. The Indicator Information window displays.
NOTE: The Indicator Information window reveals the base (denominator) used to calculate the percentage for percentage indicators.
Move and Minimize Legend
The legend floats on map but it may be moved or minimized.
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To move the legend click and drag it to the desired location.
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To minimize the legend window click
.