Upload Data: Aggregation of Uploaded Data
You can upload your own numeric or non-numeric data into the system to visually represent it on a map and/or to perform further analysis. Data can be uploaded and mapped for any geography level for which you are currently licensed. The Upload Data feature can be accessed in Marketscape, Retail Target, and Media Target. For the steps on how to upload data click here.
Based on the level of geography of the data you upload the system will aggregate count and numeric data types to the appropriate higher levels.