Market Potential Report: Select a Segmentation System and a Base
On the Step 1 screen, select a segmentation system and a base to use in creating your report. Depending on your subscriptions, you may have access to several different market segmentation systems (Claritas PRIZM Premier, Claritas P$YCLE Premier, Claritas ConneXions and/or Claritas PRIZM Premier Hispanicity).
NOTE: If you license ZIP+6 level distributions, it is generally recommended to select Households (ZIP+6 Based) as your base, as this level provides a greater level of granularity for the segment distributions than the ZIP+4 level.
After verifying your selections, click Next to proceed.
NOTE: The available options may differ depending on your selections on the previous screen, your device, and/or your screen resolution. You may need to go to the next screen to complete the process. Simply follow the provided instructions to set the appropriate parameters or refer to the Help provided for the next screen.
