Actual Consumption Report

The Actual Consumption report compares imported customer consumption counts to a base of Claritas households and analyzes the geographic concentration of the imported data relative to the total households that reside there. Consumption profiles show how often or how much a segment uses a selected product or service.

You can use the Actual Consumption report to:

• Identify the level of consumption in analysis areas where your customers reside by selecting one or more consumption geosummaries.
• View each analysis area’s actual consumption data for a single profile (household counts, consumption frequency, market share, and calculations).
• Compare the frequency with which each analysis area consumes different products.
• Apply Sort and Subtotal options to columns in the report.
• Create an analysis area based on consumption data for the selected profile. You can use the profiled analysis area for further research and reporting.

To generate the Actual Consumption report, you need to perform the following:

1. Select a variable.
2. Select an analysis area, the level of detail, and a sort method.

3. Specify your preferred report output type and report name.

To Learn More:

Actual Consumption Report - Interpretation & Calculations