Actual Vs Potential Report: Select a Segmentation System and a Base
On the Step 1 screen, select a segmentation system to use in creating your report and a base.
Depending on your subscriptions, you may have access to several different market segmentation systems (Claritas PRIZM Premier, Claritas P$YCLE Premier, Claritas ConneXions and/or Claritas PRIZM Premier Hispanicity).
For the base, you can select either the current-year household counts (ZIP+4 or ZIP+6 based) or the five-year household counts (ZIP+ 6 based).
NOTE: If you license ZIP+6 level distributions, It is generally recommended to select Households (ZIP+6 Based) as your base, as this level provides a greater level of granularity for the segment distributions than the ZIP+4 level.
After verifying your selection, click Next to proceed.
