Market Consumption Report
The Market Consumption report displays consumption data for products and services (profiles) for one or more selected analysis areas. Consumption profiles show how often or how much a segment uses a selected product or service. You can select any combination of custom profiles or syndicated profiles in a single report.
You can use the Market Consumption report to:
- Identify the analysis areas in which households use a product or service by selecting one or more consumption profiles.
- View each analysis area’s consumption data for a single profile (household counts, consumption frequency, market share and calculations).
- View multiple consumption profiles side-by-side.
- Compare the frequency with which each analysis area consumes different products.
- Apply different Sort and Subtotal options to rank the analysis areas by profile count, concentration, users per 100 households, market share, or indexes.
- Create an analysis area based on consumption data for one or more selected profiles. You can use the profiled analysis area for further research and reporting.
To generate the Market Consumption report, you need to perform the following:
- Select a segmentation system and a base.
- Select consumption profiles to use in your report.
- Select an analysis area and the level of detail to include in your report.
To Learn More:
Market Consumption Report - Interpretation & Calculations