NOTE:  Depending on your screen resolution or device, some of the options mentioned below may not appear on this screen and you may need to go to the next screen to complete the process. Simply follow the instructions below to set those parameters or refer to the Help provided for the next screen.

1. On the Step 1 screen, below Select a Segmentation System, click to select the segmentation system that you want to use. The options are PRIZM Premier, P$YCLE Premier and ConneXions.

2. Below Select a Projection Data Set, select the data set to use for projection. The options are Households (ZIP+4 Based, Five Year Households (ZIP+4 Based) and Households (ZIP+6 Based).

NOTE:  If you license ZIP+6 level distributions, it is generally recommended to select Households (ZIP+6 Based), as this level provides a greater level of granularity for the segment distributions than the ZIP+4 level.

1. Below Select a Base Analysis Type, select the base count used for calculations showing percentages and indices for each segment. The options are:

• Total US: Calculates percentages based on the total United States households.

• Parent Geography: Calculates percentages based on the parent geography of the selected analysis areas.

• Geography: Calculates percentages based on analysis areas you select

4. Click Next to proceed.