Profile Worksheet Report
The Profile Worksheet report shows usage information, by segment, for products and services (product profiles). You can use the report to:
- Identify the households that use a product or service by selecting one or more product profiles.
- View each segment’s usage data for a single product profile (household counts and calculations).
- View the data for multiple products and/or services side-by-side.
- Report data for all households countrywide or project the data to one or more analysis areas. The reported household counts and calculations are based on the total segments in the analysis area(s) you select.
- Apply different Sort and Subtotal options to rank the two profiles by count, concentration, user per 100 households, or indexes.
- Add a Segment Descriptor column to cross-reference segment group information (education, employment, etc.) to create target groups.
- Create subtotals for target groups.
The worksheet is an important starting point for other analysis reports.
To generate the Profile Worksheet report, you need to perform the following:
- Select a segmentation system.
- Select profile(s), a sort method, and a sort direction.
- Specify a report output type and the report name.