Pop-Facts Household Income by Age of Householder Report: Select an Analysis Area and the Level of Detail
On the Step 1 screen, select a geography or an analysis area for which you want to generate a report, and then specify the level of detail that you want to include in your report.
Additional considerations:
- When selecting the analysis areas or standard geographies you want to include in the report, clicking on the folder (without opening it) will select all areas contained within the folder.
- Use the Search function to locate your desired analysis areas.
- Use the Save Selection button to save your selected list of analysis areas for future use.
- Use the Load Selection button to load a previously saved list of analysis areas.
- You can specify to include details about your selected analysis area in your report.
- You can include a chart and/or map in your report.
- If you select One Report per Area as the report generation method method, the following special characters cannot be used in the report name: * | ' / \ ”
After verifying your selections, click Next to proceed.
To Learn More:
NOTE: Depending on your screen resolution or device, some of the options mentioned below may not appear on this screen and you may need to go to the next screen to complete the process. Simply follow the instructions below to set those parameters or refer to the Help provided for the next screen.
- On the Step 1 screen, navigate to and select the geography or analysis area for which you want to generate a report. You can also use the Search function to look for your desired area.
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Below Select the level of detail, click the option that best describes how you want to arrange your selected geographies or analysis areas on your report. The options are:
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As Selected: Creates individual columns for each analysis area (aggregate or component) in the selected order.
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Aggregate: Creates columns only for the aggregate total(s) for the analysis areas you selected.
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Component: Creates individual columns for all the analysis area components you selected (State, County, ZIP Code, etc.). If you select this option, you need to select a geography level to use as component and the method by which you want to include the geography.
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Aggregate & Component: Shows a separate column for the aggregate analysis area followed by columns for each of its components. If you select this option, you need to select a geography level to use as component and the method by which you want to include the geography.
- (Optional) If you want to include a map, click the OFF button next to Include Map to set it to ON.
- (Optional) If you selected to include a map to your report, additional options appear on the screen. You can do the following:
- In the Select a color scheme drop-down list, select the color theme that you want to use in your map.
- (Optional) By default, the labels are ON if you select to include a map. To disable the label display on the map, click the ON button next to Include Labels to set it to OFF.
- Select the level of detail that you want to include in your map. The options are:
- As Selected: The thematic map is applied to the selected analysis areas.
- Component: The thematic map is applied to the components of the analysis areas. If you select this option, you need to select a geography level to use as component and the method by which you want to include the geography.
- As Reported: The thematic map is applied based on report grid selections.
- Select a subtotal method. The options are:
- None
- Equal Ranges: Groups areas (rows) based on the values of a specific variable – Each subtotal group will have an equal minimum/maximum range for the specified variable.
- Equal Geographies: Uses basic division to group the number of areas (rows) equally – Each subtotal group will have an equal number of areas.
- n-Tile: Distributes the total number of households in an area into groups that are approximately equal, such as fourths or fifths. Dividing data in equal portions ranks the analysis areas by marketing potential, in groups showing the strongest to weakest.
- (Optional) If you select Equal Ranges, Equal Geographies, or n-Tile subtotal method, you have to specify the following:
- Theme variable: The break variable is available only for n-Tile subtotal method. Select the variable that you want to use for theming or breaking or grouping data in the Select a theme variable box.
- Sort measure: In the Select a sort measure drop-down list, click to select the calculation that you want to use for sorting data. The options are:
- Base: Shows the total number of households that fall in the segment.
- Base % Comp: Shows the proportion of segment households compared to the total number of households in Base Count.
- Count: The total number of surveyed households/adults in each segment that reported using the product or service.
- % Comp: Shows the proportion of segment households/adults that fit the profile, compared to the profile’s total Count.
- % Pen: Shows the percentage of households/adults that fit the profile (Count) compared to all households in the segment (Base Count)
- Index: Compares the proportion of households/adults that use the product (% Comp) compared to the proportion of all households in the segment (Base % Comp). - Sort order or direction: Below Select a sort direction, click your desired sort order. The options are Ascending and Descending.
- Number of ranges: In the Select the number of ranges list, click your desired number of groupings.
- Specify your desired report generation method. The options are:
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Single: Generates one report for a group of analysis areas or geographies.
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One Report per Area: Generates an individual report for each selected analysis area or geography, with appended parent geography and analysis information included for comparison.
- Click Next to proceed.