Retail Target: Predefined Trade Areas

Users can define custom trade areas, both radial and drive time, per site by mapping appropriate columns during the retails site upload process.

NOTE:  This is an advanced and optionalfeature which is enabled/disabled based on user license.

To use custom trade areas after loading previously purchased multiple sites into Retail Target:

  1. Click the Trade Area Setting tab.

  2. For Trade Area Options select either Radial or Drive Time as appropriate based on custom trade areas that were uploaded.

  3. For Trade Area Model select Custom.

  4. For Reach select Uploaded Reach.

    NOTE:   This option is disabled if not part of your license subscription. It will also be disabled if no custom trade areas was defined during upload.

  5. Select desired Trade Area Type.

  6. Click Update Map.

What's Next:

Retail Target: Trade Areas Based on Points