Retail Target: Predefined Trade Areas
Users can define custom trade areas, both radial and drive time, per site by mapping appropriate columns during the retails site upload process.
NOTE: This is an advanced and optionalfeature which is enabled/disabled based on user license.
To use custom trade areas after loading previously purchased multiple sites into Retail Target:
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Click the Trade Area Setting tab.
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For Trade Area Options select either Radial or Drive Time as appropriate based on custom trade areas that were uploaded.
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For Trade Area Model select Custom.
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For Reach select Uploaded Reach.
NOTE: This option is disabled if not part of your license subscription. It will also be disabled if no custom trade areas was defined during upload.
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Select desired Trade Area Type.
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Click Update Map.