Retail Target: Shapefiles
A shapefile is a popular geospatial vector data format for geographic information systems software that spatially describe geometries: points, polylines and polygons allowing you to define unique trade areas.
Shapefiles are actually a composite of files and the following files are required to be uploaded into Retail Target:
-
.shp — shape format; the feature geometry itself
-
.dbf — attribute format; columnar attributes for each shape, in dBase IV format. This file would contain the address or latitude/longitude information for the trade area shapes.
NOTE: It is recommended that files be uploaded in a compressed file, i.e. .zip file.
Shapefiles are uploaded into Retail Target like any other file, see Multiple Site Analysis.
NOTE: This is an advanced and optional feature which is enabled/disabled based on user license.
To use shapefiles after loading the previously purchased sites into Retail Target:
-
Click Trade Area Setting tab.
-
For Trade Area Options select Shape.
-
Click Update Map.