Retail Target: Flyout Tools
With the Flyout tools you can select the demographic data you wish to analyze at a specified geography, define how the data is thematically represented on the map, define trade area parameters and select media contours via four separate tabs: Data Settings, Map Settings, Trade Area Settings and Layers . The Flyout Tool can be hidden by clicking the arrow handle 
so the full map can be viewed; to restore click again.
