Financial CLOUT Demand Report

The Claritas Financial CLOUT Demand report provides market penetration levels (household count and percent composition) and average dollar balance/value for a variety of financial products and services -- including basic banking products, investments (stocks, bonds, mutual funds), retirement products, credit cards, mortgages, loans, insurance and more. Data is available as current year estimates. You can include aggregate totals, component totals or both for the selected analysis areas.

You can use the report to:

  • Analyze household usage for different financial products or services across analysis areas.
  • View the average balance per household for the different financial products or services for an analysis area and how that compares to a base analysis area.

To generate the Financial CLOUT Demand report, you need to perform the following:

  1. Select a base analysis type, an analysis area, and the level of detail to include in your report.

NOTE:  Depending on the level of detail that you select, you may need to define your component geography, the method by which you want to include the geography, and other additional options.

  1. Define the report generation method, output type, delivery method, and name.