Find Them Faster

PRIZM Premier combines demographic, consumer behavior, and geographic data to help marketers find and engage their customers and prospects.

Know Them Better

PRIZM Premier defines households with 68 demographically and behaviorally distinct segments discerning consumers’ likes, dislikes, lifestyles and purchase behaviors in a way that’s contextual and easy to communicate and activate.

Smarter Planning

PRIZM Premier segments summarize complex consumer profiles in a way that is intuitive and easy to communicate.

PRIZM Premier's 68 segments are defined according to socioeconomic rank, including characteristics such as income, education, occupation and home value as well as 11 Lifestage Groups and 14 Social Groups. PRIZM Premier Social Groups are based on urbanization and socioeconomic rank. PRIZM Premier Lifestage Groups are based on age, socioeconomic rank, and the presence of children at home.

With contextual insights from PRIZM Premier, marketers can craft advertising messaging to reach consumers based on virtually any purchase and media behavior.

Claritas PRIZM Premier Lifestage Groups

PRIZM Lifestage classifications provide a different way to look at groups of PRIZM Premier segments. While PRIZM Social Groups are based on both affluence and Claritas Urbanization, PRIZM Premier Lifestage Groups account for affluence and a combination of householder age and household composition.

Within three Lifestage classes—Younger Years, Family Life, and Mature Years—the 68 segments are further grouped into 11 Lifestage Groups. Each Lifestage Group's combination of the three variables—affluence, householder age, and presence of children at home together offer a more robust picture of the consumer.

Claritas PRIZM Premier Social Groups

The 14 Social Groups are based on Claritas urbanization class and affluence, two important and unique variables used in the creation of PRIZM Premier. There are four urbanization class categories—Urban, Suburban, Second City or Town & Rural. Within each of these categories, all the segments are then sorted into groups based on affluence, another powerful demographic tool when understanding consumer behavior and motivation.

Know Who To Target In Today's Complex Market

P$YCLE Premier is a new segmentation model to help financial service marketers looking for customer-specific financial and investment behaviors for smarter targeting. Understand where your best customers live, work, play, how they engage and spend. LEARN MORE

A Unique Methodology That Completes The Financial Picture

60 P$YCLE Premier segments are defined by affluence and arranged into 12 broader Lifestage Groups, organized by lifestyle and financial behavior.

In addition to geodemographic and behavioral data, there are two innovative features playing key roles in the P$YCLE Premier model. The first is the addition of Big Data in property-level home value and characteristics and the second is a technology score, which measures a household’s use of technology in their daily activities. These new enhancements work together to provide proven improvements in lift by 5-7% over P$YCLE, for even more accurate targeting.

Meet a Segment: Family Funding

Claritas Income Producing Assets (IPA)*

A distinguishing feature of P$YCLE Premier is its use of the Claritas Income Producing Assets Indicators model, a proprietary Claritas model that estimates the liquid assets of a household, including checking accounts, saving products, money market accounts, CDs and retirement accounts.

The inclusion of the property-level home value data adds a new high-end break to our Income Producing Assets Indicator dataset, which is both a standalone product and a driver in P$YCLE Premier. While Income Producing Assets previously had 10 breaks and ended at $2MM+, it now has 11 breaks and ends at $3MM+. Additionally, our Net Worth indicator product now ends at $2MM+. This improvement to these products allows for unprecedented distinction and definition of high wealth segments.

Smarter Planning

P$YCLE Premier has a unique and wide range of applications for financial marketing and wealth identification, with the ability to link data necessary for the company-wide integration of a single customer concept.

Smarter Targeting

P$YCLE Premier is an actionable solution that helps you market smarter and win bigger:

• Segment customers in a safe, regulatory compliant way 
• Drive retention and loyalty
• Match your creative to your messaging, for greater ROI
• Identify switchers from prospects for products
• Compare actual market penetration rates against the potential market size
• Develop and enhance products offerings based on usage patterns
• Discover a household’s potential for additional products and services
• Determine which financial products are upsold opportunities vs. the “next, best” to offer
• Evaluate and map segments’ product usage or household balance in branch markets or branch trade areas
• Measure market and branch composition to identify marketing strategies and set performance goals