Getting Started with BehaviorLink™

The BehaviorLink report allows users to rapidly create multi-dimensional tables and graphs showing precisely the characteristics needed to understand and act upon consumer marketing initiatives through Claritas’ multicultural lens.

You can use the report to:

  • Find potential audiences to promote products and services.

  • Reach more of your audience based on observed media/lifestyle behaviors.

  • Identify cross-sell opportunities.

  • View and compare media preferences for a selected audience to identify effective advertising strategies.

To generate the BehaviorLink report, perform the following:

  1. Select a market.

  2. Specify row and column variables.

  3. View report output.

To Learn More:

BehaviorLink Report Generation - Walkthrough

BehaviorLink Report - Interpretation & Calculations