Getting Started with BehaviorLink™
The BehaviorLink report allows users to rapidly create multi-dimensional tables and graphs showing precisely the characteristics needed to understand and act upon consumer marketing initiatives through Claritas’ multicultural lens.
You can use the report to:
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Find potential audiences to promote products and services.
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Reach more of your audience based on observed media/lifestyle behaviors.
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Identify cross-sell opportunities.
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View and compare media preferences for a selected audience to identify effective advertising strategies.
To generate the BehaviorLink report, perform the following: