Getting Started with DirecTarget®

DirecTarget delivers the database enrichment needed to perform market segmentation and analysis which leads to more effective customer relationship management (CRM) and direct marketing programs.

Database Enrichment

• Append a variety of powerful indicators to perform modeling, segmentation and analytics.

• The proprietary DirecTarget system uses a distinct method for assigning origin, which does not rely only on the genealogical approach. It employs migration patterns and self-identified name validation to append CultureCodes™ for numerous race and ethnicity groups.

• Automatically generate a descriptive profile with narrative text, tabular data summaries and graphics.

Data Preparation

• Address standardization and hygiene corrects poorly formatted addresses. Thus, increasing efficiency and lowering cost of mailings.

• Append Lat/Lon, block group, county and DMA codes, essential for mapping in external geographic information system.

Within DirecTarget you can:

• Upload files

• Download files

• View customer insight reports