Custom Reports
Custom Reports allow you to run reports using a saved template.
The template builder tool lets you create a custom template that includes data tables and/or maps. You can preselect data elements to display in the table and map as desired, and also customize the Microsoft Excel output to add your own colors, fonts, and formatting.
Components
- Table allows you to add data elements to the rows and columns used by the report.
- Map allows you to either choose the properties of a standalone map to return, or link to a table to provide visual representation of the returned data.
Table Elements
- Analysis Areas contain a selection of standard or user-created analysis areas.
- Profiles contain demographic make-up of households or adults that participate, use, purchase, or watch a particular item. When profiles are rows, the rows appear in the report in the same order as they were selected in the template builder.
- Targets contain a collection of segments.
- Variables include personal statistics such as gender, age, income level, location, and family size. When variables are rows, the rows appear in the report in the same order as they were selected in the template builder.
To generate a custom report, you need to perform the following:
- Create a custom report template.
- (Optional) Modify a custom template.
- (Optional) Edit a custom template.
- Run a report using a saved template.