Lifestyler Reports

Lifestyler reports provide you the following information for any selected geographies or analysis areas:

• Comparison of one or more profiles with a selected collection of other profiles (product usage, media preference or demographic traits)

• Detailed profile data on demographics, media preferences and lifestyle characteristics for a selected target and/or its segments

• Consumption data, by segment, for products and services (profiles)

• Comparison of current usage pattern for one or more product profiles in an analysis area by calculating the Market Potential Index. MPI helps determine the potential for introducing new products and services, or for developing strategies for cross-selling products and services based on current consumption trends.

The following Lifestyler reports are available in Claritas 360: