NOTE:  Depending on your screen resolution or device, some of the options mentioned below may not appear on this screen and you may need to go to the next screen to complete the process. Simply follow the instructions below to set those parameters or refer to the Help provided for the previous or next screen.

1. On the Step 3 screen, navigate to and select the geography or analysis area for which you want to generate the report. You can also use the Search function to look for your desired area.
   A maximum of 10,000 custom analysis areas can be included in the report output. However, there are no limits on standard geographies.

2. Below Select the level of detail, click the option that best describes how you want to arrange your selected geographies or analysis areas in your report. The options are:

• As Selected: Creates individual columns for each analysis area (aggregate or component) in the selected order.

• Component: Creates individual columns for all the analysis area components you selected (State, County, ZIP Code, etc.). If you select this option, you need to select a geography level to use as component and the method by which you want to include the geography.

3. (Optional) To append parent geographies to the report, click the OFF button next to Include Parent Geographies to set it to ON. When the Parent Geography pop-up window appears, click the Name and/or Code check box next to the parent geography(ies) that you want appended to the report.

3. (Optional) To include the index based on reported household usage in the analysis area, click the OFF button next to Analysis Area Index to set it to ON. The system will calculate the index using projected counts based on the profile’s user count ([Analysis Area Market Potential Index ÷ Total Area Market Potential Index] × 100).

8. Click Next to proceed.