NOTE:  Depending on your screen resolution or device, some of the options mentioned below may not appear on this screen and you may need to go to the next screen to complete the process. Simply follow the instructions below to set those parameters or refer to the Help provided for the next screen.

1. On the screen similar to the one shown above, select the report sections that you want to include in your report by clicking the OFF button next to your desired section to set it to ON. The available sections are:

• Merchandise Lines Growth: Shows the current-year, five-year projected, and percentage demand growth of merchandise items in the selected area.

• Merchandise Lines Opportunity: Shows the current-year total demand, total supply, and the surplus or shortage of merchandise items in the selected area.

• Retail Stores Growth: Shows the total demand for the current year, five-year projection, and the percentage demand growth of the retail store variables in the selected area.

• Retail Stores Opportunity: Shows the current-year total demand and supply for each retail store variable in the selected area. It also shows the shortage or surplus in the retail stores in the selected area.

2.  (Optional) On the screen similar to the one shown above, if you selected to include a map to your report, additional options appear on the screen. You can do the following:

   

   1. In the Select a color scheme drop-down list, select the color theme that you want to use in your map.
   2. (Optional) By default, the labels are ON if you select to include a map. To disable the label display on the map, click the ON button next to Include Labels to set it to OFF.
   3. Select the level of detail that you want to include in your map. The options are:
      • As Selected: The thematic map is applied to the selected analysis areas.
      • Component: The thematic map is applied to the components of the analysis areas. If you select this option, you need to select a geography level to use as component and the method by which you want to include the geography.
      • As Reported: The thematic map is applied based on report grid selections.
   4. Select a subtotal method. The options are:
      • None
      • Equal Ranges: Uses basic division to group the number of areas (rows) equally using the ranges of a specific column of data.
      • Equal Geographies: Uses basic division to group the number of areas (rows) numerically. Use this subtotal method to divide your analysis area into an equal number of rows (ZIP Codes, states, etc.), sorted by any column.
      • n-Tile: Distributes the total number of households in an area into groups that are approximately equal, such as fourths or fifths. Dividing data in equal portions ranks the analysis areas by marketing potential, in groups showing the strongest to weakest.
   5. (Optional) If you select Equal Ranges, Equal Geographies, or n-Tile subtotal method, you have to specify the following:
      • Theme variable: The break variable is available only for n-Tile subtotal method. Select the variable that you want to use for theming or breaking or grouping data in the Select a theme variable box.
      • Sort measure: In the Select a sort measure drop-down list, click to select the calculation that you want to use for sorting data. The options are:
        
        - Base: Shows the total number of households that fall in the segment.
        
        - Base % Comp: Shows the proportion of segment households compared to the total number of households in Base Count.
        
        - Count: The total number of surveyed households/adults in each segment that reported using the product or service.
        
        - % Comp: Shows the proportion of segment households/adults that fit the profile, compared to the profile’s total Count.
        
        - % Pen: Shows the percentage of households/adults that fit the profile (Count) compared to all households in the segment (Base Count)
        
        - Index: Compares the proportion of households/adults that use the product (% Comp) compared to the proportion of all households in the segment (Base % Comp).
        
        
      • Sort order or direction: Below Select a sort direction, click your desired sort order. The options are Ascending and Descending.
      • Number of ranges: In the Select the number of ranges list, click your desired number of groupings.

3. Below Select Report Generation Method, specify whether you want to generate just a single report for all areas (i.e., Single) or an individual report per area (i.e., One Report per Area).
4. Select your desired output format. The options are PDF, Excel, and PDF and Excel.
5. (Optional) Specify your preferred notification method once the report has been generated. You can opt to receive an email once the report has been completed or receive the generated report files via email.
6. Review your settings and then click Submit.
7. When a message box appears giving you the following options, click the next action that you want to do:

• Create another report of this type: Takes you to the appropriate report prompts for the current report that you are generating.
• Create a different report type: Takes you to the Reports home page.
• Go to My Content: Takes you to the My Content page, where you can access all generated assets.
• Go to My Jobs: Takes you to the My Jobs screen, where you can view the report generation status and the generated report.

NOTE:  If you do not click any of the options, the system automatically takes you to the Job Export page containing tiles for possible actions on what you can do with your output.