Consumer Concentration Report

The Consumer Concentration report shows details about demographics, consumer demand and customer data for any selected analysis area(s). You can use the report to:

  • Identify areas of high concentration of households for each demographic variable.
  • Compare statistics for selected variables in one or more analysis areas.
  • View each analysis area’s data for a single variable to identify and create targets.
  • View statistics for multiple variables from any combination of variables side-by-side.
  • Rank the penetration for each demographic variable in one or more analysis areas.
  • Create an analysis area based on the demographic information. You can use the new analysis area for further research and reporting.

To generate the Consumer Concentration report, you need to perform the following:

  1. Select a variable.
  2. Select an analysis area, the level of detail, and a sort method.

NOTE:  Depending on the level of detail that you select, you may need to define your component geography and other additional options.

  1. Specify your preferred report output type and report name.

To Learn More:

Consumer Concentration Report Generation - Walkthrough

Consumer Concentration Report - Interpretation & Calculations

Consumer Concentration Report - Understanding the Index Options