Locator Reports

Locator reports provide you the following information:

  • Comparison of current usage pattern for one or more product profiles in an analysis area

  • Consumption data for products and services (profiles) for one or more selected analysis areas

  • Count of target users located in an analysis area

  • Location of the targets with the highest concentration in each analysis area

  • Comparison of imported customer consumption counts to a base of Claritas households and analysis of geographic concentration of the imported data relative to the total households that reside there

  • Imported customer counts/data to help you identify the level of potential for detail-level analysis areas in your market area

  • Customer consumption counts/data to help identify the level of potential for detail-level analysis areas within your analysis area

  • Comparison of the usage profiles for two products or services side-by-side. Information on the two products is reported for one or more selected analysis area

The following Locator reports are available in Claritas 360: