Locator Reports
Locator reports provide you the following information:
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Comparison of current usage pattern for one or more product profiles in an analysis area
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Consumption data for products and services (profiles) for one or more selected analysis areas
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Count of target users located in an analysis area
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Location of the targets with the highest concentration in each analysis area
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Comparison of imported customer consumption counts to a base of Claritas households and analysis of geographic concentration of the imported data relative to the total households that reside there
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Imported customer counts/data to help you identify the level of potential for detail-level analysis areas in your market area
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Customer consumption counts/data to help identify the level of potential for detail-level analysis areas within your analysis area
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Comparison of the usage profiles for two products or services side-by-side. Information on the two products is reported for one or more selected analysis area
The following Locator reports are available in Claritas 360: